San Francisco based Product Manager & Brand Execution Lead
Product and brand leader with experience managing a boutique performance lifestyle portfolio through disciplined seasonal planning, integrated financial modeling, and cross-functional execution.
Combines rigorous, detail-oriented business systems thinking with hands-on creative leadership across visual identity, digital merchandising, and launch storytelling.
Experienced in building complex integrated planning frameworks that align ERP and PLM data to commercial strategy, margin targets, and inventory risk management.
Equally comfortable architecting annual product line plans as directing brand presentation and customer-facing launch experiences.
Operates at the intersection of product, brand, and operations — translating strategic vision into executable seasonal roadmaps while ensuring brand storytelling and market positioning drive measurable revenue growth.
Projects
Lead end-to-end seasonal product line strategy, shaping category direction, SKU productivity, pricing, and launch timing. I develop and manage comprehensive line plans that balance growth, margins, and inventory efficiency, supported by integrated planning systems that connect forecasting, production, and inventory management. Through data-driven prioritization and cross-functional coordination across sourcing, production, and logistics, I ensure strong execution and alignment. I also translate performance insights into clear strategies for leadership, helping guide long-term brand and revenue growth.
Photography
Led visual direction for e-commerce experiences, shaping product architecture and digital merchandising to drive engagement and conversion. Directed end-to-end visual storytelling for product launches across web and email, translating technical features into compelling, brand-aligned narratives. Produced studio and lifestyle photography to elevate product positioning, while building and maintaining visual standards that ensured consistency and supported long-term brand equity. Integrated product strategy with digital execution to deliver cohesive, high-performing customer experiences.
Collaborations & Features
